I am a brand strategist, marketing executive, and advisor to ambitious companies.

I bring two decades of experience across Fortune 500 brands, fast-growth tech, and media to help organizations translate business goals into marketing strategies that work.

I advise growth-stage companies on brand and commercial strategy, helping leadership teams make better decisions about where to play and how to grow.

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Trusted by teams at

With brand leadership across

Brand Strategy & Growth

Define the brand—and build a clear path to growth.

Why companies reach out to me

Creative Review

Assess whether the work delivers on strategy and is built to perform.

Marketing Effectiveness

Diagnose performance and focus investment where it matters.

Cost Reduction

Reduce inefficiencies—especially in agency and production spend.

Fractional Leadership

Step into lead, stabilize or mentor marketing teams.

Strategic Advisory

Pressure-test thinking and support critical brand and business decisions.

Need a strategic partner on something that matters?

Start a conversation at hello@lishaperez.com or get in touch.